Subtly refined over the years it still retains the glorious design that help elevate Tag Heuer into a top five brand world wide. This strength in character has allowed the Link bracelet to remain in the catalogue ever since. The design was so strong it redefined the brand just when it needed it. In 1987 Tag Heuer, recently evolved from Heuer when Technique d’Avant Garde took over, needed something to re-establish themselves and move with the times. In the 1980s the watch world, especially in Switzerland, was in serious danger of being swallowed up by the quartz revolution that allowed for wrist watches to become cheap, throw-away fashion items. Of course, more recently watch collecting has become a global phenomenon with many of the high end brands becoming house-hold names. I honestly believe that the Link bracelet is one of the main reasons for Tag Heuers success during the 1980s and which allowed them to become a world player in the high end watch world.
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